Overview

Funding for Florida public schools was being threatened by the Governor and the Republican-led Legislature, so Visuality worked with the Florida Education Association to create this billboard featuring the FEA President, Andy Ford.  The language used in the billboard urges the public to get involved and talk with lawmakers to urge them to reconsider legislation that would hurt public schools. The billboard also capitalized on the Make Our School a Priority Big Seed strategy that was used on a Visuality-developed Web site, in TV ads, print pieces, Web videos and more.