Friends of Peg Lautenschlager

Jessyca

Overview

In her race for Attorney General of Wisconsin, Peg Lautenschlager's key campaign spot was "Jessyca," a powerful endorsement by a young crime victim whom Lautenschlager had championed in her previous role as a federal prosecutor. Despite being significantly outspent by her opponent and trailing the race from the beginning, Lautenschlager's "Jessyca" spot is widely credited for flipping the race and ultimately providing her with a razor-thin upset victory on Election Day

 

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