Overview

In an election season effort to elect a variety of candidates who would support education investment—including education champion and gubernatorial candidate Jim Doyle—the Wisconsin Education Association Council worked with Visuality to produce the iconic TV spot "Someday". In 30 short seconds, the spot told a moving story about why supporting pro-education candidates today would mean a better future for us all tomorrow. The real Wisconsin public school students featured in the spot conveyed an uncommon sense of sincerity and emotional resonance that captured viewers' imagination and helped shape their voting decisions. On Election Day, Jim Doyle defeated the incumbent Republican Governor, largely on the strength of his pro-education commitment.