Overview

Visuality developed a Big Seed campaign for the Florida Education Association that compelled members, the public, and politicians to Make Our Schools a Priority. The campaign included a dedicated Web site, Web videos, interactive on-line quizzes and games, social networking, TV ads, posters, print, and even t-shirts. Using a blend of social and traditional media, Visuality then capitalized on the energy of the Keep the Promise campaign by promoting a Virtual Rally. The on-line rally featured an on-line petition and instant electronic letters to legislators, this billboard was designed to show that tens of thousands of rally-goers took action and contacted their lawmakers during the Virtual Rally. This billboard was the last in a series of outdoor ads that featured a daily count down design to promote the Virtual Rally across the state.