Overview

Visuality developed a Big Seed campaign for the Florida Education Association that compelled members, the public, and politicians to Make Our Schools a Priority. The campaign included a dedicated Web site, Web videos, interactive on-line quizzes and games, social networking, TV ads, posters, print, and even t-shirts. Using a blend of social and traditional media, Visuality then capitalized on the energy of the Keep the Promise campaign by promoting a Virtual Rally. A count down design on billboards around the state, daily e-mails, Facebook messages, and tweets triggered interest in the Keep the Promise Virtual Rally. The Virtual Rally featured an on-line petition and electronic letters to legislators that rally participants could immediately send to their local lawmakers.  Tens of thousands of messages were sent and petition signatures were collected.