Education Minnesota

Not in My Classroom!

Not in My Classroom!

Overview

Using research, polling, listening sessions and more, Visuality created a media strategy for Education Minnesota with the goal of making them the trusted source in the debate about public education in Minnesota. The campaign included this billboard, TV commercials, viral marketing, and a Web site. Visuality created a character named, Mr. Mediocrity, a politician scheming to find ways to hurt Minnesota’s public schools. The campaign was overwhelmingly successful with increased public support for schools and Education Minnesota’s mission.
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