Illinois Education Association

Abe Lincoln

Abe Lincoln

Overview

This designed e-mail housed a Web video that launched the Illinois Education Association’s member outreach efforts during the 2010 gubernatorial race, “Land of Lincoln” was meant to look—at the beginning—like a standard, run-of-the-mill political spot…but then pull the rug out from under the viewer in the second half.  In addition to making key, important points about Republican Bill Brady’s anti-education record and agenda, the spot was a signal to IEA members that this new campaign would be different from anything they had seen before.
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