Florida Education Association

Andy Ford TV

Andy Ford TV

Overview

Visuality developed a Big Seed campaign for the Florida Education Association that compelled members, the public, and politicians to Make Our Schools a Priority. The Web video was sent to members to emphasize the need for member involvement. FEA President Andy Ford delievered the plea to emphasize the Make Our Schools a Priority message. His video was sent via this designed e-mail to members. The Make Our Schools a Priority campaign also included everything from videos to interactive quizzes and games, social networking sites, TV ads, print, and even t-shirts. The Make Our Schools a Priority campaign was a huge success. Members became energized. Legislative leaders took notice. And Make Our Schools a Priority became an effective battle cry to rally education supporters for real action and victories for public education.

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