Maryland State Education Association

Retirement

Overview

The political machine in Maryland was on a mission to dip into the retirement funds of public employees during the state's budget crisis. So the Maryland State Education Association partnered with Visuality to produce this radio ad to inform politicians and the public that balancing the budget on the backs of hardworking public employees, like teachers, police officers and firefighters would have dire consequences. The statewide-run ad emphasized that schools, vital public services, and the quality of life in Maryland would be threatened if the cuts went into place.
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