Maryland State Education Association

Spanish

Overview

The Maryland State Teachers Association (now known as the Maryland State Education Association) wanted to ensure that its message about providing great public schools to every child was spread to a wider audience. Visuality worked with interpreters to translate its radio script into Spanish so it could be broadcast on Spanish language radio stations across Maryland. The radio ad also sends listeners to visit the Visuality-developed greatschoolsmaryland.org Web site to learn more about MSEA and getting involved in education. The Web site was designed to capitalize on the educations associations' message and to offer helpful tips to parents about being involved in their child's education.
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