New York State United Teachers

Lecture

Overview

Visuality worked with the New York State United Teachers to develop this attention-grabbing television ad to bring attention to a proposal to impose property tax caps that would ultimately harm public schools in New York. The concept begins with a corporate fat cat sitting in his expensive office lecturing about how the market environment demands sacrifices. The effective, surprise ending reveals that the billionaire is actually talking to a couple of young children. The impact of this ad received rave reviews from NYSUT and viewers across the state.
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