Illinois Education Association

Land of Lincoln

Overview

As the Web video launching the Illinois Education Association's member outreach efforts during the 2010 gubernatorial race, "Land of Lincoln" was meant to look—at the beginning—like a standard, run-of-the-mill political spot.…but then pull the rug out from under the viewer in the second half.  In addition to making key, important points about Republican Bill Brady’s anti-education record and agenda, the spot was a signal to IEA members that this new campaign would be different from anything they had seen before.

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