Wisconsin State AFL-CIO

Firefighter

Overview

Unions of all types fought back when Wisconsin Governor Scott Walker proposed a budget bill that would strip public worker's collective bargaining rights. Visuality worked with the AFL-CIO to shoot and produce this powerful television ad featuring a firefighter. The ad was dramatically lit to draw the viewers' attention to the important message and messenger. The ad was cited in print publications and broadcast reports during the intense national debate caused by the Walker proposal.
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