Florida Education Association

Cynical

Overview

In his first months as Florida Governor, Rick Scott declared war on teachers, other public workers, and Florida's public schools. In an attempt to move to the head of the line in the national union-busting movement launched by other first-term Republican governors, Scott introduced extreme legislation in Florida that would have stripped away the rights of teachers and other unionized workers and ultimately threatened education, public safety, and the growth of local communities. FEA and Visuality fought back with a campaign the combined targeted TV advertising with aggressive Web-based advertising to call attention to Scott's egregious proposal.
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