Wisconsin Education Association Council

Back to School (Milwaukee)

Overview

It is back-to-school time and the Wisconsin Education Association Council partnered with Visuality to produce a series of television ads that featured real teachers talking about their expectations and hopes for the new year. The idea behind the ads was to show the teachers' excitement about starting a new school year and the importance of community involvement in quality education. The videos were shot news style on location in school to show the educators preparing their classrooms for the students.
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