Florida Education Association

FEA Case Study Video

Overview

Visuality developed a Big Seed campaign for the Florida Education Association that compelled members, the public, and politicians to “Make Our Schools a Priority.” And once that message was put in place, a fictional nemesis was developed to represent the opposition to public schools:  Mr. Politician. This Case study highlights Mr. Politicians’ plans to distract education supporters from their mission to Make Our Schools a Priority. This campaign included a series of Big Seed media that included everything from videos to interactive quizzes and games, social networking sites, TV ads, posters, print, and more. The “Make Our Schools a Priority” campaign was a huge success. Members became energized. Legislative leaders took notice. And “Make Our Schools a Priority” became an effective battle cry to rally education supporters for real action and victories for public education.
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