New York State United Teachers

Bad Cap City News Facebook Page

Bad Cap City News Facebook Page

Overview

Visuality helped the New York State United Teachers develop WBCC: Bad Cap City News, a fictional news operation from a future New York community suffering under bad state-imposed tax caps. The constantly updated WBCC site offered satirical video news packages, Web stories, weather updates, furlough alerts, Web ads, and more. With a combination of widely-dispersed display advertising, social networking and social media advertising, and Web video advertising, Visuality constructed a widespread web presence that covered a wide range of news and political blogs; social networking and social media sites like Facebook; and high-traffic Web sites. We had tens of millions of impressions to a targeted audience; Millions of viewings of our :15-second and :30-second Web ads;  And hundreds of thousands of click-through’s and visits to badcapcitynews.org.
Related Projects