Visuality developed a Big Seed campaign for the Florida Education Association that compelled members, the public, and politicians to “Make Our Schools a Priority.” And once that message was put in place, a fictional nemesis was developed to represent the opposition to public schools: Mr. Politician. The media Visuality produced highlights Mr. Politicians’ plans to distract education supporters from their mission to Make Our Schools a Priority. Visuality developed a comprehensive Web site that included a series of Big Seed media including everything from videos to interactive quizzes and games, social networking sites, TV ads, posters, print, and more. The “Make Our Schools a Priority” campaign was a huge success. Members became energized. Legislative leaders took notice. And “Make Our Schools a Priority” became an effective battle cry to rally education supporters for real action and victories for public education.