Visuality partnered with the Ho-Chunk Nation on a long-term image-building campaign to strengthen its brand and better position the Nation for success across a wide range of goals. At the same time, Visuality was asked to assist the Nation with bread-and-butter public relations activities, internal communications, and crisis communication.
Through vigorous public relations efforts, aggressive earned media, innovative sponsorships and partnerships, and targeted paid media, Visuality has helped the Ho-Chunk Nation improve its public image. Central to that success has been the development of the innovative Ho-Chunk Radio News program; the Unsung Heroes partnerships with local TV stations that honor local veterans and active duty military personnel; and a “green” PSA program that runs on area cable systems.

Visuality has helped the Ho-Chunk Nation make great strides on a number of key issues, including:

  • Neutralizing aggressive attacks by the State of Wisconsin over the Ho-Chunk Nation's compact dispute with the State;
  • Changing the dynamics of a rival tribe's off-reservation casino application; and
  • Dramatically improving the Ho-Chunk Nation's approval ratings in key markets around Wisconsin.
In less than two years, the Ho-Chunk Nation has taken significant steps forward in terms of building its own image, fending off competition from rival gaming interests, and meeting the challenge of hostile political and media forces.

Visuality has been the architect and instrument of that success.

It's time to harness the power of your tribal heritage with Visuality's long-term image-building and public relations programs. Visit to learn more.