Polling and Tracking
Longitudinal research involves the collection and analysis of data over time. Whether from online surveys, focus groups, or broad-based public opinion polling, longitudinal research can be used to construct and test messages, make strategic adjustments to a campaign at critical stages, measure progress, and determine success.
Visuality works with leading public opinion research firms across the country to collect, analyze, interpret, and apply polling and other research data to our work.
In addition to its use in constructing a project or campaign, ongoing polling and other opinion research should be conducted and tracked over various intervals to ensure progress toward long-term goals. While single-point polling data can offer a snapshot of a moment in time, long-term tracking can reveal trends and developments that provide real insights into the strength and success of a brand or a campaign.
Whether you are working to build or strengthen organizational membership, trying to elect a candidate to office, sell a product or service, or shape public opinion on an important issue: Visuality strongly advocates using longitudinal research to develop and guide public relations and media campaigns of all varieties.