Moving Opinions
Visuality has enjoyed success all over the country working with various organizations and associations to move and shape public opinion of key issues.
Our work in shaping public opinion starts with developing a core understanding of the key issues in play, conducting public opinion research to understand the public's reactions to those issues and the core motivators that can be leveraged, and then implementing media and public relations strategies to shape their opinions.
In Wisconsin, our work for the Ho-Chunk Nation has shifted public opinion over a wide ranges of issues. We have dramatically improved the Ho-Chunk Nation's image in key markets. We have changed the dynamics of and helped to neutralize a key threat to the Nation's long-term economic stability.
In Tennessee, where the advertising on behalf of the Tennessee Education Association has been designed both to shape public opinion and to bolster TEA's membership efforts, we have enjoyed similar levels of success. We have improved public perceptions of TEA, public schools, and public school teachers. We have dramatically improved member perceptions of TEA, across a wide variety of issues. And we have shaped and strengthened public opinions on core issues, like parental involvement.
And during recent state budget battles, Visuality's work for the coalition Partners for Strong Communities has helped to radically change public opinion of core budget issues and defeat aggressive efforts to eliminate or slash state funding to local communities in Wisconsin.
Those are just three examples of success that represent major shifts in public opinion that Visuality has helped to effect all over the country.